If you are creating a fanpage to market your business it's best to create a
custom one. By default, Facebook will help you create a page that has a "wall"
for comments and some places for photos too. The problem with this is that your
page will look exactly like thousands of others and let's face it… they're
boring!
A truly successful fanpage will be inviting, informative and will maximize
your marketing efforts. It should convey your brand's personality and engage
your visitors in fun and unique ways. If it does, you'll not only get more
"likes," you'll also find that your page is routinely shared by your fanbase.
With the advent of iFrame fanpages, you can now build "mini websites" accessible
to your Facebook visitors. Fanpages built with iFrames can operate just like a
normal website and can offer a variety of pages and content types.
You can also create a "Like" page that encourages your visitors to "like"
your page. If you use a "Like Reveal" page, you can actually hide your fanpage
content until the user "likes" your page.
As this strategy is more aggressive, most businesses choose to offer a free
gift to anyone who "likes" the page. This way, they actually receive two
immediate benefits… they get instant access to the content found on your fanpage
and will get access to their free gift as well.
If your free gift is seen as valuable, this will enhance your ability to
increase the number of "likes" you receive and will dramatically increase your
viral marketing efforts. Many of your new fans will tell their friends directly
about the free gift they received from you. Even if they don't, their friends
will know they have "liked" your page as this information is automatically
shared with them on THEIR wall.
With the popularity of Facebook growing at such a rapid pace, it's crucial
that your business has a fanpage. With more than 660 million users, it's likely
your customers are talking about you on Facebook and you may not even know it.
Businesses that engage their customers in a fun and informative way are much
more apt to be seen as relevant. Those who don't have a presence on Facebook or
those with a generic fanpage will be seen as outdated and won't benefit from the
positive viral effect commonly found on Facebook.
Customizing your Facebook fanpage will help you thrive in the growing
marketplace – and you and your fans will love the way your enhanced page looks.
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